L.E.A.D. Management Consulting

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Phase II

It is our belief that curiosity leads to planning. During Phase II we seek to help you find and establish your firm’s long-term success potential. In this exploratory phase we help you identify your firm’s strengths, weaknesses, opportunities, and threats. For emerging firms, this step is a necessary process for determining what protocols need to be established based on your anticipated business endeavor. No doubt, whether you have an existing business or you are in the planning/start-up stage, you will find Phase II as your segway into stability and perhaps profitability. While LEAD cannot guarantee the latter, we can give assurances that our analysis will provide you with the needed ammunition to chart a course for success. Still, to make it work you will have to put it to practice and not let it wither away on your bookshelf or in your closet.

2.1 Marketing Strategy Assessment

  • Long-term Success Potential

2.1.1 Analysis of Market Potential

  • Environmental Factors
  • Marketing Analysis
  • Prospects/Consumer Characteristics
  • Products/Service Positioning
  • Pricing Strategy
  • Advertising & Promotion

2.1.2 Observations

  • Environmental Risks
  • Environmental Factors
  • Long-term Profit Potential
  • Strongest Competitor

2.1.3 Evaluation Charts

  • Environment
  • Industry
  • Competition
  • Prospects Characteristic
  • Products/Services
  • Promotion/Pricing

2.1.4 Move to Phase III